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Şub142018

Main Competition Concerns in E-Commerce Sector: Highlights of The EC’s Final Report On The E-Commerce Sector Inquiry

ReandaBlog, Reports & Legislative UpdatesBy Fevzi Toksoy Leave a comment

Following a year of e-commerce sector inquiry, on 10 May 2017 the European Commission published its Final report on the e-commerce sector inquiry (“Report”) outlining prevailing market trends and competition concerns linked to e-commerce, ultimately identifying priorities for enforcing the competition rules. Companies that are active in the e-commerce sector may wish to pay a…

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Şub142018

New Anonymous Whistleblower Tool: Individuals in Fight Against Anti-Competitive Practices

ReandaBlog, Reports & Legislative UpdatesBy Fevzi Toksoy Leave a comment

Starting from 16 March 2017, individuals can help the European Commission (“EC”) in uncovering cartels and other anti-competitive practices without disclosing their identity, made possible by the introduction of encrypted communications through an external service provider. Such positive step is expected to increase the effectiveness of the EC policies, as well as the workload of the competition authorities in their fight against anticompetitive…

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Şub142018

Washing Dirty Laundry

Advertising Cases, Cases, DilemmasBy Tayfun Zaman Leave a comment

CaseKey Teaching NotesCase Topic: Advertising (Unethical Tactics) Characters: Bruce Seth, project manager at a consumer products company Priscilla Wheeling, Bruce’s boss Bruce Seth, a project manager at a consumer products company, was wondering how he should proceed with his recommendation for the Endirt commercials. Endirt had been doing well in the market, but not…

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Şub142018

The Pizza Puzzle

Advertising Cases, Cases, DilemmasBy Tayfun Zaman Leave a comment

CaseKey Teaching NotesCase Topic: Deceptive Advertising Characters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiary of Hospitality Enterprises Sharon Coombs, Food Services Manager, Augusta Marigold Inn George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. Sharon Coombs is Restaurant and Food Services Manager for the Inn. She reports to George. T…

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The Nonuser Celebrity Endorser

Advertising Cases, CasesBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird & Laird Advertising Annie, copywriter for Laird & Laird (L&L) Advertising, has just been assigned the Bud’s Best (BB) bacon account. She is tickled pink, because she knows…

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Şub142018

The Competitive and Combative Toilet Tissue Campaign

Advertising Cases, CasesBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Topic: Critical Advertising of Competitor Characters: Clyde, Product manager for Wonderwipe toilet tissue; Peg, Copywriter for Finch & Ascher (F&A) Advertising Agency Ray, Art director for F&A Advertising Agency Peg has been doing packaged goods copywriting for Finch & Ascher (F&A) Advertising since graduating with a B.A. in Communications from General…

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Green Acres Promotion

Advertising Cases, CasesBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Topic: Advertising Sales/Promotion Characters: Cathy and Dave, a well-to-do professional couple Al, a real estate salesman Cathy and Dave are young, upwardly mobile. They hold good professional jobs in downtown Chicago. One day Cathy received an invitation in-the mail, from a resort called Green Acres (GA), which was located near the…

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Şub142018

Cosmetic Applications

Advertising Cases, CasesBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Topic: Package Labeling and Advertising Characters: Hans, Cosmetics Group Product Marketing Manager; Maria, Assistant Marketing Communications Manager Maria is an Assistant Marketing Communications Manager with TruBlush Cosmetics, a manufacturer of facial cream and other skin moisturizing products. She is relatively new to the cosmetics industry, being a recent college graduate with…

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Şub142018

Apel Manufacturing?

Accounting Cases, Cases, DilemmasBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Topic: Accounting for Leases Characters: Jon, recently hired controller for Apel Manufacturing Rex, CEO of Apel Manufacturing Apel Manufacturing is a small nonpublic manufacturing company with plans to automate its production process and add a third production shift. Management thinks the improved technology and increased production are the only feasible ways…

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Şub142018

Conflicting Clients

Accounting Cases, Cases, DilemmasBy Tayfun Zaman Leave a comment

CaseKey teaching notesCase Characters: Jennifer Grace, First-year member of her CPA firm’s management group Tom Ward, CFO of Fantastic Developments, Inc., a client While reviewing the current-year audit working papers of Coshocton National Bank (CNB), the engagement manager, Jennifer Grace, noted something curious. In the working papers related to loan valuation, Jennifer saw that the…

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