The Nonuser Celebrity Endorser
CaseKey teaching notesCase Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird & Laird Advertising Annie, copywriter for Laird & Laird (L&L) Advertising, has just been assigned the Bud’s Best (BB) bacon account. She is tickled pink, because she knows…